We want as many fans to get tickets at the best possible price - always - which we haven’t been able to do when releasing tickets through traditional price tiers. We also want the experience for fans to be smooth and for the prices not to go up quickly and drastically within a short period of time. 

Fair market pricing also helps us cut through the risk of scalper and BOT activity by removing opportunities for scalpers to arbitrage our tickets.. This often leads to fairer pricing for you without the exploitation of the traditional and unaffiliated secondary market, while getting as many fans at the best possible price.